Fitness, as something that we must strive for physically to improve our aesthetic appearance, and by virtue our internal functions and overall health, is a relatively recent concept anabolic pharma USA. Here in the United States, circa the 17th-19th centuries, our country was an agricultural nation, with the vast majority of its residents involved in farming. Most everyone worked hard on the farms, and thus most everyone was in shape or fit in some way or another.
The relatively recent societal technological innovations have served to make us a society where convenience and expedience is the norm; the rapid rise and advances of technology have also led to an explosion of population migrations from the agricultural heart lands to our cities, transforming them and leading to a consequent rise much of what we know of today including concentration of wealth and humanity in centralized hubs of wealth and industry and in effect, office jobs where we sit around all day staring at a computer monitor (and smartphone/tablet screens). This has lead to more and more of our citizens becoming much less fit, due in large part to the sedentary nature of our jobs and our home lives.
Thus, we now have a majority of our citizenry that is out of shape and not at all fit by any person’s definition. As a result of this, a need for an industry to meet the needs of our out of shape and overweight citizens was created and continues to adapt and flourish. This is of course out of necessity – our population is aging, our children are increasingly out of shape, and their parents are obese.
Today, when we see someone who is in shape or fit, we marvel at them, mainly because they are more the exception than the rule. As you can see, the idea that everyone starts off fit and in shape, as would have been the case at least a century ago, is contrary to the norm that is today.
Our old “modern” rules of fitness would have you simply eat less and exercise to achieve a semblance of fitness, or at least a modicum of weight loss. The mantra would be to eat 3-5 meals per day, workout at least 1-2 hours per day, performing 3 sets of 12-15 repetitions at some sort of weight for single muscle groups. Very formulaic, generic, and inefficient. The old rules were not bad – they just were too generalized and accomplished only the basics. They were decent guidelines to form a foundational understanding of exercise and offered a simple glimpse as to the work it takes to achieve a certain standard of fitness. Not a bad start – That was then.
By paying for fitness information, you’re essentially paying for the fitness ad types, you’re feeding the pockets of the people that scam you. How do they scam you? They sell information you can get for free, and you’re buying that information. They wrap it nicely, but the insides, are the same.
Recently, I’ve been seeing a lot of fitness ad types, getting abs quick, getting a super workout that will get you huge for 5 minutes a day, etc, I didn’t know super-scientists found a new way to get huge in 12 days (I won’t name anything as I don’t like getting my ass sued). I’ve yet to figure out, how seemingly helpful these things are, but the first thing I always see, money.
Say, for example, there’s a lot of advertisement, on a specific product; “Six-pack bypass, by Mick Chong” you’re enticed to enter the website, clicking on the ad, hoping for some way to get abs quickly and without effort, well, you’ll be sorely disappointed to just see another splash page full of information of why this product is so good and full of “sales” that are just ending this minute. You must think, I see this all the time, this must be good.
Why you are wrong: This only proves, this guy, has a lot of money for advertisement, a.k.a, people are buying his product, because he has so many advertisements, so he gets money and he gets it, endlessly, why? Because people are desperate for hope, they want to believe you can get 6-pack abs within a week. For example, Tina, is fat, a friend told her there’s a new type of low fat chocolate that drops 1 pound off her stomach every time she eats a piece. As ‘realistic’ as it may sound, Tina will have some doubts, but secretly, she’ll want to try it out. You see, we believe everyone we know is the authority on ‘how to do everything’, everyone, but ourselves. So if somebody tells you he’s bought the e-book and now he’s all muscles, you might believe it, that’s how website testimonials work.
All of these advertisements, they want to sell, how can they do it? By giving out genuine, real, fitness information? Or by being really persuasive and giving common information with a neatly packed package (fitness ad, splash pages, etc) with some sprinkles on top and a few lies to cover up the truth before the buyer is set in the trap?