Keyword research is the first and most important stage of every marketing plan. It’s one of those activities where the choice of tools determines the success. So here are 8 most powerful and effective SEO tools for keyword research you should certainly be using:
1. AdWords Keyword Tool
You enter some of your keywords and the tool gives you a list of keyword suggestions accompanied by traffic and competition stats for each search phrase. The tool is originally designed for Pay-Per-Click advertisers but it works just as well for organic SEO research.
2. Google Search-Based Keyword Tool
An SEO tool from Google that suggests keywords on the basis of what users are actually searching for on Google. There are two ways you can use this tool: you can feed in seed keywords just like with AdWords Keyword tool and get keyword ideas derived from them, or you can specify your website URL and the tool will locate the keywords in your texts and make keyword suggestions that it thinks are relevant to your niche.
3. Keyword Discovery
Aggregates search traffic statistics for all major search engines and generates new keywords based on this data. The tool offers advanced keyword research features such as keyword effectiveness calculator, competition research and Pay-Per-Click bids evaluation.
Another popular SEO keyword tool that works similar to Keyword Discovery and AdWords Keyword tool, the difference being that Wordtracker uses metasearch engines, such as Dogpile, to evaluate the number of searches for the keywords and keyword suggestions. Metasearch engines are special search portals where each user query is rendered in several search engines e.g. Google, Yahoo!, Bing, Ask and others, and the search results from all these search engines are compiled into one list. ahrefs group buy
5. Google Suggest
This is not strictly a keyword research tool but it’s still a great way to discover new search terms you are probably missing out on. When you go to Google and search for something you’ll see a toolbar with keyword suggestions that appears as soon as you start typing in your search query into the search box. That’s Google Suggest tool. The keyword suggestions you get there are based on search queries made by real users which makes this information a gold mine for any online marketer.
Bear in mind that when you’re signed into your Gmail or another Google service account the general keyword suggestions will be mixing with the search queries that you made before which hold little value for you.